- Digital marketing
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
We’re Digital Marketers and we’re on a mission to DOUBLE the size of 1,000 businesses in the next 5 years.
We take the guesswork and secrets out of digital marketing to help make rapid business growth available to EVERYONE. If you’re a marketer, entrepreneur, or small business owner, then we can show you how to run effective digital marketing campaigns that drive more traffic, sales, and profit for your company. Best of all, we know our advice works because we actually DO this stuff for a living.
- Print Media (Publishing & Magazine)
Perhaps the most important benefit of print media is tangibility. Among the reasons why many people prefer print is to do with the feel of the paper, having it in their hands means that the content is real, it exists. Print media is unique in its capability to trigger a number of senses; of course the feeling of paper, the smell of the ink or of an added scent, paper can be eaten or even listened to (when a chip is added). Paper can change colour when heated or put in front of a light, an ad can feel rough as sand or smooth as silk, all adding to the sensory experience of the advertising. Triggering multiple senses will add to the effectiveness of print advertising.
When brands appeal to more than three senses, advertising effectiveness will increase with 70 per cent. – Martin Lindstrom
In many ways, print is the ideal marketing medium: it’s available in both large and small numbers, can be accessed easily, and is engaging, versatile and creative. The key to successful marketing is engagement, drawing your customer in through attention-grabbing content before rewarding them with a worthwhile offer or service. Print media are a trusted source for news and other information and consumers take time to read a door drop leaflet, magazine or customer magazine.
Recent neurological research has identified differences in ways people process information presented in print and on screen. These studies have found that readers of print maintain their capacity to read longer articles since the reading situation doesn’t offer so many distractions. Readers have full attention for the content. This capacity – called deep reading – also cultivates deep thinking. The lack of distractions when reading print allows the reader to get to the moment when he is fully engrossed in a substantial article in a newspaper or magazine. Deep reading also has to do with the ‘topology’ of articles; readers use the structure of an article, pictures, headlines and subtitles to navigate through the content. This structure helps them to more easily return to certain parts and remember the content better.
An effective marketing campaign works best when print is used with other media as one element of an integrated solution. Research has shown that adding print to the advertising media mix will increase the ROI of the overall campaign. Print media will not only add to the ROI, it will also enhance the ROI of TV or online in the mix. BrandScience analysis of 500+ European cases shows that, in case of FMCG, TV’s ROI increased with 61 per cent when used in combination with print advertising and the campaign ROI increased with 57 per cent with the combination of TV and print media.
We’ll make your graphics and content spring to life in the pages of our next Nationwide magazine. Your photos should look crisp, your content should be bold, and your pages should be glossy… we’ll get that done for you!
- Event planning and Management
Planning an event? Not sure what to order? Want to explore how to get the biggest impact on a budget? We can help you with the small details that can be overlooked and can assist in any phase of the event planning process.
We can advise you on Standard policies and important steps to a successful event such as launching, wedding, birthdays, seminars, conference, convention, tours, athletics and more.
Event planning is the energizing art of choreographing people and activities in order to create a show that creates memories of a lifetime. Designing and producing an event, whether it‘s a meeting, corporate event, fund-raiser, trade-show or any other event, is in many ways comparable to directing a live stage performance
Our school campus Coordinators and Event Managers are experienced at planning and managing a wide range of activities at all campus nationwide.
We can help you with in-house even planning & strategies, event booking, Coverage & photography, venue decors, project transportation, Guest Appearances (celebrity influencers), Red Carpet, Technical/bands and more.
Our Event Managers can be actively involved in your event’s production, helping on-site with logistics and last minute challenges.We have a full range of production services available which includes Media Technicians with a broad range of multi-media talent, a top-notch Event Crew, a team of Event Coordinators and Event Managers that put it all together.
- Promotion and advertisement
Advertising your business is a long-term, ongoing process meant to strengthen customer loyalty, inform consumers about new products or services and build your company’s brand. Advertisements are a one-way form of communication that ideally appeal to consumers’ emotions and persuade them to purchase your product or service. Promotion is typically a short-term marketing strategy, meant to increase sales through the use of immediate customer incentives (motivations).
Advertisements and promotion are both used as marketing strategies to get product information out to consumers.
With our well experienced marketers and promoters, we can assure you:
Which of these your brand needs
Why you need it and
how to do it.
- Event coverage (Photography and Video production)
- Construction (Road & Building)
- Estate Management
- Marriage Counseling